I started my small business from an enjoyable hobby, organically growing at a steady rate over a few years. Like many other small home-based businesses I then decided to create a Facebook page. Afterall it was 2011 and Facebook was the main source of free social media and great for marketing. Everyone had the Facebook app on their phone or tablet.
Fast forward a few years and there are now a number of other popular social media networks such as Twitter, Google+, Pintrest and Instagram. I have over 2600 ‘likes’ and 600 ‘followers’ fantastic, you’d think? The problem with this expansion and the evolution of Facebook is that small businesses have forgotten that these social media tools are also a business similar to our own… wanting to make a profit.