Setting up an online business is perhaps one of the easiest routes that you could go down. They’re often a small investment compared to a company where you would have to set up a shop or warehouse, and you can often make a hell of a lot of money from them. You have the internet at your feet, you just have to know how to conquer it. But this doesn’t come without risk, because what many of you might not realise is that the internet is one of the most dangerous places for an online business. There are so many rules and regulations to follow, and it can be so easy for your business to come under attack. Not only that, but you have to think about how many online businesses you’re also going to be competing with, and will most likely do anything to knock your business down. So, without focusing on the negatives for too long, let’s show you the dangers an online business might face, and how you can prevent them.
Cyber attacks definitely are something that your company should be worried about. Don’t think that just because you’re a small business that they won’t try and attack your company either. Some can do it by simply running password choices through a software package that tries every combination until it finds the right one. Using a two-factor authentication to stop cyber criminals could help to stop this, and it definitely will leave your business more protected. It’s also good practice to make sure you’re changing your passwords every month, or even more often if you can do. Changing passwords and making sure you have a different password for different accounts makes it so much harder for you to be hacked into. You can also make sure that you’re using a secure network by a trusted company. If they aren’t hacking your accounts directly, they could be coming through your network.
There’s always going to be competition, whether you’re an online business or not. But you have to think about how many companies and websites there are out there that are all competing for your customer’s attention. So the danger is that you’re just going to go under the radar of all of the customers that could be making you a lot of money. To stay on the radar, especially as an online business, you need to be using tactics such as SEO and PPC. They’re great for drawing attention to your business over others that you might be battling against, and there is a wealth of information on the internet with regards to how they work.
There’s definitely such a thing as bad press, and it can be so easy to get for your business. The only way people can talk to you is via email or the phone, and it’s very hard to communicate your voice properly over these. This can lead to arguments, a negative image of your company, and it can be hard to retain customers. Taking some training in online communication is definitely recommended.