Candy's Cupcakes Blog

Category Archives: Business Tips

Fame, Fortune, Fun & The Black Eyed Peas Cake

Will.I.Am with his 20th anniversary Black Eyed Peas Cake

In most businesses these are the key to happiness and success, and recently I was given an opportunity to tick at least two of these boxes!

As a cake decorator it is inevitable that you get approached by companies to make orders that offer ‘exposure’, based on their profile and audience numbers.

It is up to you as a business owner to decide whether you want to take that risk. Also, if you can afford the time, resources and materials in return.

It is also worth keeping in mind the ‘Fame, Fortune or Fun’ motto. Please note, this can also be applied to day-to-day order enquires.

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Branded Corporate Cupcakes

Mini corporate cupcakes with Microsoft Surface logo

Having set up initially as a ‘cupcake’ only business back in 2013 I began to take the business in a different direction as I expanded my portfolio. I now offer wedding cakes, tiered birthday cakes, cookies and cake pops!

This is a far cry from the days when I only offered cupcakes and giant cupcakes.

I love the variety of the work I do but I must admit I began to miss the cute little bite sized dessert AKA the cupcake.

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Charity Starts at Candy’s Cupcakes

macmillan cake cofee mugs

If you make cakes, good, tasty cakes then you may find that others make a beeline for you to make them for charity events and fundraisers. As much as cake decorators, like most human beings, would love to be able to donate products to every charity letter, email or message received, it isn’t always possible for a number of reasons.

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The Cake Business – How Many Orders Can You Take On?


Valentines Day Cupcakes

The cake business is a fantastic business to be in! Not only is it someone’s birthday each day of the year but people get engaged, married, have baby showers, christenings and anniversaries. There are also religious and seasonal celebrations throughout the year to look forward to as well, so the demand is always there. Not to mention competitions, display cakes, taste testing and design consultations… phew enough to make you feel shattered?!

Whilst this is the positive aspect of setting up a cake business, and being very busy throughout the year, it also requires you to be an organised and forward planning person/business. The main question that everyone wants to know is “How many cake orders can I take on?” In order to do this we all have some kind of strategy that works.

Here’s how I plan ahead.

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What If Facebook Didn’t Exist? Would Your Business Survive?

Cupcakes with 'eat me' label

I started my small business from an enjoyable hobby, organically growing at a steady rate over a few years. Like many other small home-based businesses I then decided to create a Facebook page. Afterall it was 2011 and Facebook was the main source of free social media and great for marketing. Everyone had the Facebook app on their phone or tablet.

Fast forward a few years and there are now a number of other popular social media networks such as Twitter, Google+, Pintrest and Instagram. I have over 2600 ‘likes’ and 600 ‘followers’ fantastic, you’d think? The problem with this expansion and the evolution of Facebook is that small businesses have forgotten that these social media tools are also a business similar to our own… wanting to make a profit.

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Cake Presentation Tips

Top 2 cake presentation tips

Like many of us I follow a number of cake related companies on social media sites and forums. Not only do other companies showcase fantastic work and inspire us, they also highlight a couple of bug bears that can be easily avoided. These are; not covering cake boards and taking poor quality images of work.

Read my tips on how to complete your cakes and take great photos that will make people like and share your work.

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